Billboard Korea
Category
Event Design
Led the visual direction for Billboard’s Runway to Seoul (June 25, 2025), including the key visual, teaser video, invitation design, and LED visuals for the venue. The concept featured experimental typography, asymmetrical layouts, and metallic textures, capturing the brand’s bold and free-spirited identity.
A custom typographic motif derived from the event title was applied consistently across all assets to establish a unified and globally resonant graphic language.